Sport England’s Guide to research

Sport England has created a guide to research to help the sport and physical activity sector create high quality research to help understand customers’ needs.

The guide is split into two parts, the first is an introduction to what research is and the second covers how to choose a suitable research methodology.

The guide aims to help users understand:

• what research is and when it is needed
• the project life cycle and how to engage with stakeholders throughout it
• how to define research objectives and write a research brief
• the difference between qualitative and quantitative research
• how to define and recruit a sample
• how to choose an appropriate research method

Download: Sport England guide to research